Case Histories

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Increase Brand Awareness Build Tradeshow Traffic Foster Customer Goodwill Employee Recognition Generate Sales Leads Golf Gear Small Business Promotions Safety Awareness

Breast Cancer Awareness Green Products Education Financial Medical Not-for-Profit Construction

Increase Brand Awareness

Under $5.00

Toppers Trail Sport Pack - #0010
As Low As: $3.79 (C)
Business: Fitness Center
Objective: Have members promote the gym 24/7
Solution: Upon joining, each member received a sturdy Trail Sport Pack printed with the gym's logo. These durable, cool sacks are the perfect way for members to carry their gear and advertise for the gym round-the-clock.

It's All Greek To Me Domino Set - #710013
As Low As: $4.39 (C)
Business: Summer Camp
Objective:Souvenir for camp visitors
Solution: At the end of the summer, a camp gave all visitors the Domino Set. The children were reminded of their fun times at camp throughout the year and many of them returned the following summer with their Domino Sets in tow.

Under $10.00

Adva-Lite Tandem Stainless Travel Tumbler - #TST16
As Low As: $6.99 (C)
Business: Coffee Shop
Objective: Promote their shop while cutting down on paper cups
Solution: A coffee shop used the Tandem Stainless Travel Tumbler to encourage customers to help them use fewer paper cups. Customers received a discount when their coffee was poured into this branded tumbler and the shop received increased recognition for their brand.

Under $15.00

Toppers Sullivan Canvas Sling - #1641
As Low As: $13.99 (C)
Business: Travel Agency
Objective: Give flight to their logo
Solution: Each traveler who purchased a summer vacation package received a Sullivan Canvas Sling—the perfect carry-on bag. Their brand now has a captive audience at 30,000 feet thanks to this durable, stylish and roomy bag.

Under $20.00

Toppers Soho Travel Duffel - #5020
As Low As: $15.99 (C)
Business: Cheerleading Camp
Objective: Prize for end-of-summer awards ceremony
Solution: Campers received The Soho Travel Duffel at an end-of-camp awards ceremony. The cheerleaders took the bags to competitions all across the country, giving unprecedented exposure to the camp's logo.

Build Tradeshow Traffic

Under $1.00

Adva-Lite Key-Ring Lite - #424
As Low As: $0.79 (C)
Business: Children's Safety Advocacy Group
Objective: Convention giveaway
Solution: A children's safety advocacy group handed out the Key-Ring Lite at a safety convention. The key-rings, in an assortment of bright colors, provide children and parents with a safety tool and a reminder of the group that gave it to them.

Under $5.00

Adva-Lite Click-Switch Pocket Light - #005
As Low As: $2.79 (C)
Business: Local Cable Company
Objective: Post-Tradeshow Mailing
Solution: For a unique post-show follow-up, this lightweight aluminum barrel pocket light was mailed to qualified leads who visited a local cable company's tradeshow booth. The lights were imprinted with the company's logo and the message “Click Through Hundreds of Channels.” The lights reinforced their large number of standard channels and helped increase their customer base.

It's All Greek To Me Pully Pals - #667305
As Low As: $3.99 (C)
Business: Credit Card Company
Objective: Tradeshow giveaway
Solution: A credit card company gave tradeshow attendees a Pully Pal when they visited their booth. The creative critters reinforced their customer service initiative, which featured the theme “Pulling Out All The Stops.” The Pully Pals also helped to differentiate the company from their largest competitors who were also at the tradeshow.

Under $10.00

Toppers Patriot Zippered Sport Tote - #1612
As Low As: $8.59 (C)
Business: Small Lighting Company
Objective: Tradeshow giveaway
Solution: Each booth visitor walked away with a durable Patriot Zippered Sport Tote. Attendees loved having a place to put everything they were holding—including a flimsy giveaway tote from a competitor—and the company loved giving their logo some legs.

Foster Customer Goodwill

Under $5.00

It's All Greek To Me Key Keepers - #5060
As Low As: $2.89 (C)
Business: YMCA
Objective: Gift for new members
Solution: A YMCA dispensed locker keys on a Key Keeper to new members. Now, members carry their keys around on one of these fun critters, drawing attention to the YMCA logo.

It's All Greek To Me Body Care Sets - #1401
As Low As: $4.99 (C)
Business: Day Spa
Objective: New client reward
Solution: A day spa, looking to increase repeat business, gave the Body Care Set to new clients on their first visit. The sets helped to provide their clients with a taste of the spa experience at home and increased repeat business by 35%.

Under $10.00

Toppers Bon Voyage Traveler's Wallet - #5266
As Low As: $5.39 (C)
Business: All-Inclusive Resort
Objective: To provide guests with more than just great memories
Solution: Each guest who booked a weeklong stay received a branded Bon Voyage Traveler's Wallet—a durable, handy helper - packed with awesome features. The resort's logo now takes flight, along with their guests.

It's All Greek To Me Paw Prints - #6682
As Low As: $7.79 (C)
Business: College Sorority
Objective: Holiday Gift Exchange
Solution: A sorority used the Paw Prints bears at their annual holiday gift exchange. The bears came with sweaters that featured their organization's Greek letters. At the end of their college experience, each sorority member had a collection of bears to remember their college years by.

Toppers Vermont Fleece Throw - #7104
As Low As: $9.99 (C)
Business: Adult Sports League
Objective: Prize for championship winners
Solution: An adult sports league gave members of the team who won their annual championship the Vermont Fleece Throw. The blankets proved to be functional symbols of pride the following season, as the defending champions used these cozy blankets to keep their muscles warm off the field.

Foster Customer Goodwill, Continued

Under $15.00

Adva-Lite Walk Safe LED Pet Leash - #PL500
As Low As: $12.99 (C)
Business: Small Pet Store
Objective: Increase puppy adoptions and gain repeat business
Solution: With each adoption, families received a free Walk Safe LED Pet Leash—a great gift promoting the store, outdoor safety and exercise. Every time the puppy goes for a walk, the store name goes with him!

Under $30.00

Toppers Party Cruiser 45-Can Cooler on Wheels - #1698
As Low As: $29.99 (C)
Business: Sporting Goods Store
Objective: Corner the market on game day
Solution: The morning of the local University's first home game, the first 50 customers received a free, branded Party Cruiser 48-Can Cooler on Wheels. The coolers provided instant demographic advertising, combined with a spacious, sporty way to keep refreshments cool.

Employee Recognition

Under $5.00

Toppers Meeting Brief - #5311
As Low As: $3.79 (C)
Business: Community College
Objective: Welcome package for new hires
Solution: A community college provided new hires with a Meeting Brief prior to their first day on the job. The brief was filled with their nametag, employee handbook, map of the campus and an assortment of office supplies. The new employees proudly carry their new bags to and from work.

Under $10.00

It's All Greek To Me Flap Jack Monkey - #882400
As Low As: $8.39 (C)
Business: Newspaper
Objective: Employee gift at company picnic
Solution: A newspaper wanted to recognize their hard-working employees at their annual company picnic. Each employee was given a Flap Jack Monkey with the newspaper's logo and “Standing 500 Employees Strong” imprinted on its bandana.

Under $15.00

Toppers Messenger Zippered Padfolio -#8993
As Low As: $11.99 (C)
Business: Insurance Agency
Objective: Boost agent morale with great giveaways
Solution: The Messenger Zippered Padfolio was given as a prize to top agents at the annual company picnic. Large pockets hold policies, notes and collateral materials with ease, making these handy padfolios a huge hit.

Generate Sales Leads

Under $3.00

It's All Greek To Me Bookmarks - #6694
Business: Bookstore
As Low As: $1.79 (c)
Objective: Point of sale promotion for a rewards program
Solution: A bookstore used the plush Bookmarks as a point of sale promotion for their rewards program. After the first month of the promotion, membership for the rewards program had increased by 25% and the bookstore was almost sold out of bookmarks.

Adva-Lite 3 LED Swivel Head Flashlight - #6075
As Low As: $2.59 (C)
Business: Independent Camping Goods Store
Objective: Increase the sales of a new line of tents
Solution: Each customer who purchased a new tent received the 3 LED Swivel Head Flashlight. These practical camping tools were a huge hit among the store's customers and helped to increase sales for their tents. The store now sells the flashlights independent of a promotional giveaway and they have become one of their top sellers.

Under $7.00

Toppers Anchor Beach Bag - #5200
As Low As: $6.99 (C)
Business: Cruise Line
Objective: Incentive for booking cruise
Solution: Hoping to increase the number of passengers on their most expensive excursion, a cruise line provided each customer with an Anchor Beach Bag when they booked their cruise. The bags, which helped the cruise line to book their next voyage at capacity, had the company's phone number imprinted on them and were filled with snorkeling masks, towels, suntan lotion and a t-shirt.

Under $11.00

It's All Greek To Me Softbeadz Neck Pillows - #890002
As Low As: $10.99 (C)
Business: Travel Agency
Objective: Promote their new travel packages
Solution: A travel agency gave a Softbeadz Neck Pillow to each traveler who booked one of their new packages. The travelers used the pillows during their flights, increasing the travel agency's brand awareness.

Golf Gear

Under $5.00

Adva-Lite Golfers Multi-Tool & Key-Ring - #TG100
As Low As: $3.99 (C)
Business: Country Club
Objective: Promote their newly re-designed golf course
Solution: A golf and country club used the Golfers Multi-Tool & Key-Ring to spread the word about their newly re-designed golf course. They gave the tool to both prospective and current members, ensuring their message was seen throughout the community.

Toppers Tri-Fold Golf Towel - #7026G
As Low As: $4.89 (C)
Business: Corporate Sponsor of Charity Golf Tournament
Objective: Gift for tournament competitors
Solution: Wanting to increase the visibility of their company's logo, a corporate sponsor gave the Tri-Fold Golf Towel to players at a charity golf tournament. The towels served as a functional gift throughout the tournament and players continued to use them long after the event.

Small Business Promotions

Under $3.00

Adva-Lite 3 LED Swivel Head Flashlight - #6075
As Low As: $2.59 (C)
Business: Independent Camping Goods Store
Objective: Increase the sales of a new line of tents
Solution: Each customer who purchased a new tent received the 3 LED Swivel Head Flashlight. These practical camping tools were a huge hit among the store's customers and helped to increase sales for their tents. The store now sells the flashlights independent of a promotional giveaway and they have become one of their top sellers.

Under $9.00

Toppers Patriot Zippered Sport Tote - #1612
As Low As: $8.59 (C)
Business: Small Lighting Company
Objective: Tradeshow giveaway
Solution: Each booth visitor walked away with a durable Patriot Zippered Sport Tote. Attendees loved having a place to put everything they were holding, and the company loved giving their logo some legs.

Under $13.00

Adva-Lite Walk Safe LED Pet Leash - #PL500
As Low As: $12.99 (C)
Business: Small Pet Store
Objective: Increase puppy adoptions and gain repeat business
Solution: With each adoption, families received a free Walk Safe LED Pet Leash—a great gift promoting the store, outdoor safety and exercise. Every time the puppy goes for a walk, the store name goes with him!

Safety Awareness

Under $1.00

Adva-Lite Key-Ring Lite - #424
As Low As: $0.79 (C)
Business: Children's Safety Advocacy Group
Objective: Convention giveaway
Solution: A children's safety advocacy group handed out the Key-Ring Lite at a safety convention. The key-rings, in an assortment of bright colors, provide children and parents with a safety tool and a reminder of the group that gave it to them.

Under $4.00

Adva-Lite Turbine Key-Ring Lite - #5200
As Low As: $3.79 (C)
Business: Realty Group
Objective: Shine a light on realtor safety
Solution: During Realtor Safety Week, a realty group gave their employees a Turbine Key-Ring Lite. The key-rings provide the realtors with a rechargeable light anytime and anywhere they need it.

Under $13.00

Adva-Lite Walk Safe LED Pet Leash - #PL500
As Low As: $12.99 (C)
Business: Small Pet Store
Objective: Increase puppy adoptions and gain repeat business
Solution: With each adoption, families received a free Walk Safe LED Pet Leash—a great gift promoting the store, outdoor safety and exercise. Every time the puppy goes for a walk, the store name goes with him!

Breast Cancer Awareness

Under $3.00

Toppers Sagebrush Tote - #0806
As Low As: $2.99 (C)
Business: Non-Profit Charity
Objective: Generate breast cancer awareness
Solution: All participants of the annual charity 10K walk/run received the stylish Sagebrush Tote. The totes were branded with the charity logo and stuffed with informative literature.

Under $5.00

Adva-Lite Metro Stainless & Polycarbonate Bottle - #SPB25
As Low As: $4.99 (C)
Business: Non-Profit Charity
Objective: Generate breast cancer awareness
Solution: All participants of the annual charity 10K walk/run received the stylish, long-lasting polycarbonate bottle, each branded with the charity logo. The bottles not only served as stylish hydrators during the event, they're also walking billboards everywhere the participants take them.

Green Products

Under $4.00

Adva-Lite Turbine Key-Ring Lite - #5200
As Low As: $3.79 (C)
Business: Realty Group
Objective: Shine a light on realtor safety
Solution: During Realtor Safety Week, a realty group gave their employees a Turbine Key-Ring Lite. The key-rings provide the realtors with a rechargeable light anytime and anywhere they need it.

Under $5.00

Adva-Lite Presto 3-LED Press Light - #5585
As Low As: $4.29 (C)
Business: Homeowner's Association
Objective: Promote energy efficiency
Solution: Wanting to join the green movement, a homeowner's association began a campaign to promote energy efficiency among their residents. They gave out the Presto 3-LED Press Light to get homeowners excited about going green.

Under $10.00

Adva-Lite Tandem Stainless Travel Tumbler - #TST16
As Low As: $6.99 (C)
Business: Coffee Shop
Objective: Promote their shop while cutting down on paper cups
Solution: A coffee shop used the Tandem Stainless Travel Tumbler to encourage customers to help them use fewer paper cups. Customers received a discount when their coffee was poured into this branded tumbler and the shop received increased recognition for their brand.

Education

Under $10.00

It's All Greek To Me Moseez - #6705
As Low As: $5.79 (C)
Business: Zoo
Objective: Giveaway for workshop attendees
Solution: A large metropolitan zoo allowed each child who attended their summer workshop take home a Moseez in the species of their choice. The children had a fun toy to remind them of everything they learned at the zoo and encouraged them to come back the following summer.

It's All Greek To Me Bellisimo - #8825
As Low As: $7.99 (C)
Business: School District
Objective: Raise funds for schools in their district
Solution: Wanting to raise money for each of their five high schools, a small school district sold the Bellisimo animals as a fundraiser. The high schools—whose mascots included tigers, mustangs, gators, bears and cats—competed to see who could sell the most animals and raise the most money for their school. The fundraiser was such a hit the school district was able to purchase new computers for all of the schools.

Under $15.00

It's All Greek To Me IN-Style Bears - #6724
As Low As: $13.79 (C)
Business: High School Football Team
Objective: Fundraiser for new equipment
Solution: A high school football team, looking to raise money for new equipment, sold the IN-Style Bear at pep rallies and games. The team was able to purchase new helmets and jerseys just in time for playoffs.

Under $50.00

Toppers Presidential Zippered Project-Folio with Calculator - #9993
As Low As: $43.99 (C)
Business: A small, private University
Objective: Garner awareness for the new Project Management Certificate program
Solution: Each student who registered for the program was given the Presidential Zippered Padfolio with Calculator. Durable, stylish and thoughtfully branded with the course name and school logo, this attractive organizer draws serious attention to the program.

Financial

Under $2.00

Adva-Lite Acclaim Metal Ball Pen - #M12B
As Low As: $1.99 (C)
Business: Bank
Objective: Offer a great-looking, useful takeaway to increase foot traffic
Solution: Bank visitors received a stylish, long-lasting Acclaim Metal Pen, complete with the bank's logo and address. Now wherever that pen goes, their brand follows.

Under $4.00

It's All Greek To Me Pully Pals - #667305
As Low As: $3.99 (C)
Business: Credit Card Company
Objective: Tradeshow giveaway
Solution: A credit card company gave tradeshow attendees a Pully Pal when they visited their booth. The creative critters reinforced their customer service initiative, which featured the theme “Pulling Out All The Stops.” The Pully Pals also helped to differentiate the company from their largest competitors who were also at the tradeshow.

Under $10.00

Toppers Livia Writing Pad - #5581
As Low As: $7.99 (C)
Business: Financial Planning Institution
Objective: Gift for training session attendees
Solution: A Financial Planning Institution gave the Livia Writing Pad to all employees who attended a training session. The writing pad not only provided a place for the employees to take notes, it also enabled them to show off the company's logo in meetings and on the go.

Medical

Under $3.00

Adva-Lite Lumiwrite II #6032/6033
As Low As: $2.79 (C)
Business: Hospital
Objective: Employee appreciation
Solution: A hospital used the Lumiwrite II to jump start Nurses' Appreciation Week. The pens were imprinted with the hospital's logo and a message that read, “Our Nurses Outshine the Rest.” The pens were such a success the hospital decided to hand them out for Doctors' Day and Occupational Therapy Month, too.

Under $9.00

It's All Greek To Me Growth Chart - #301701
As Low As: $6.79 (C)
Business: Women's Hospital
Objective: Provide new mothers with a gift
Solution: Wanting to provide new mothers with a special gift, a women's hospital gave all patients a Growth Chart. The growth charts provided a way for the new moms to track their children's progress.

Adva-Lite Aquarii^TM Laser Touch Pointer - #388
As Low As: $8.39 (C)
Business: Medical Supply Company
Objective: Increase sales
Solution: A medical supply company used the Aquarii Laser Touch as a direct mail piece to several of their physician clients to point out their products and services. A noticeable increase in orders from the physicians resulted, making their promotion a huge success.

Under $13.00

It's All Greek To Me Heart Breakers Monkey - #882600
As Low As: $12.99 (C)
Business: Health Center
Objective: Increase blood donations
Solution: A health center gave the Heart Breakers Monkey to all blood donors during their seasonal drive. Donations were up by 30% the following season, with a majority of donors asking if they were going to receive another Heart Breakers Monkey.

Not-for-Profit

Under $3.00

Toppers Sagebrush Tote - #0806
As Low As: $2.99 (C)
Business: Non-Profit Charity
Objective: Generate breast cancer awareness
Solution: All participants of the annual charity 10K walk/run received the stylish Sagebrush Tote. The totes were branded with the charity logo and stuffed with informative literature.

Under $5.00

Adva-Lite Metro Stainless & Polycarbonate Bottle - #SPB25
As Low As: $4.99 (C)
Business: Non-Profit Charity
Objective: Generate breast cancer awareness
Solution: All participants of the annual charity 10K walk/run received the stylish, long-lasting Metro Stainless & Polycarbonate Bottle, each branded with the charity logo. The bottles not only served as stylish hydrators during the event, they're also walking billboards everywhere the participants take them.

Toppers Tri-Fold Golf Towel - #7026G
As Low As: $4.89 (C)
Business: Corporate Sponsor of Charity Golf Tournament
Objective: Gift for tournament competitors
Solution: Wanting to increase the visibility of their company's logo, a corporate sponsor gave the Tri-Fold Golf Towel to competitors at a charity golf tournament. The towels served as a functional gift throughout the tournament and competitors continued to use them long after the event.

Construction

Under $3.00

Adva-Lite 3-IN-1 Lighted Tape Measure - #TM100
As Low As: $2.99 (C)
Business: Construction Company
Objective: To gain brand recognition with major developers
Solution: A construction company gave all contractors, sub-contractors and employees a branded, durable 3-in-1 Lighted Tape Measure. These handy tools are the perfect way to assist and promote on site.

Under $5.00

Adva-Lite 8 LED Aluminum Flashlight - #7040
As Low As: $4.99 (C)
Business: Builders Association
Objective: Build customer satisfaction and goodwill
Solution: A builders association welcomed new homeowners to the neighborhood with the 8 LED Aluminum Flashlight. Whether the homeowners use the flashlights during power outages, on camping trips or during any other activity, they always have the builders association to thank for their handy tool.